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Kayla Van Lydegraf, Nationally Recognized
As A "40 Under 40"

By Professional Remodeler Magazine

Kayla Van Lydegraf

Kayla Van Lydegraf, VP Of Dale's Remodeling, Nationally Recognized As A "40 Under 40" Industry Professional In 2016 By Professional Remodeler Magazine
      Second generation remodeler is modernizing the companyís image and has doubled repeat and referral business in just five years Kayla Van Lydegraf, vice president of Daleís Remodeling in Salem, has been named as a 2016 "40 Under 40" remodeling professional in the U.S. by Professional Remodeler magazine.
      She was honored with the award in Dallas, Texas on April 14, 2016 where she attended the publicationís GenXChange Conference with business partner (and father), Dale Van Lydegraf.
      Professional Remodeler's 40 Under 40 award honors forty young professionals each year who demonstrate the ability to bring innovative and positive change to the remodeling industry. The publisher considered hundreds of candidates, and announced its selection in the April 2016 issue. At just 29 years old, Ms. Van Lydegraf is one of the youngest professionals chosen for the honor this year.
      What brought Ms. Van Lydegraf to the attention of the judges is that Daleís Remodeling is transitioning from a traditional, boomer male-owned remodeling firm to a Millennial, female-run company. ďWe had exceptional contenders this year, and a lot of very strong professionals didn't make it. Winning a spot in such a tight competition is a real achievement,Ē says Erika Taylor, Chief of Content with Professional Remodeler.
      Second generation remodeling business Part of the Daleís Remodeling transition can be seen in the marketing, which Ms. Van Lydegraf brought in-house, with the goals of updating marketing strategies, refocusing from paid advertising to content marketing, reaching more clients and increasing profitability. Relying on her natural creativity, she developed a strategic marketing initiative from the ground up including new branding, messaging, public relations, digital platforms and blogging. The new process has recouped over 70% in costs and doubled the companyís repeat and referral business.
      ďSince stepping into the family business in 2010, weíve grown from father and daughter to business partnersĒ said Ms. Van Lydegraf. ďWe learn from each otherís strengths and challenge one another which gives us great balance to reinvent the future of Daleís Remodeling by improving processes and an overall client experience.Ē
      Though her expertise lies in marketing, Ms. Van Lydegraf invests her time ďworking on the businessĒ through monthly business management coaching as she steps in as the new face of Daleís Remodeling.
      ďAs any young female in a male-dominated industry, it takes perseverance and thick skin to win the respect of peers,Ē she said. ďAnd I have big shoes to fill; although, itís a unique challenge working with family, Iím lucky to have my dadís guidance and full support.Ē Multiple awards and industry recognition Daleís Remodeling and Ms. Van Lydegraf have had an eventful year so far. In February, she was elected as the Salem Director of the Oregon Remodeler's Association (ORA), a chapter of the National Association of the Remodeling Industry (NARI).
      Since Ms. Van Lydegraf entered the family business, the company has won more awards than at any other time in its history. Recent recognitions include Houzz for Customer Service and industry trade associations, including the Oregon Remodelers Association and NARI as 2015 Contractor of the Year. Images of father and daughter at the 40 Under 40 event can be accessed at this link: https://flic.kr/p/FFGySF
      About Dale's Remodeling Dale's Remodeling, founded in 1978, provides expert design and a Certified Remodeling team for residential remodeling projects. The Salem, Oregon full-service remodeling company ensures on-time performance, quality control and a job that meets the clientís budget. By maintaining clean and safe job sites, homeowners are assured that their lifestyle will be impacted as little as possible during the project. Daleís Remodeling provides services for all remodeling needs, from the design phase to whole house renovations, and interior and light commercial projects. For more information, visit www. dalesremodeling.com


Volunteer Mayor of Salem?
Each year, the city opens at least one new park. And at the end of this summer, we will have connected three of our largest parks on Minto Brown Island, Riverfront and Wallace Marine Park with two bridges dedicated to pedestrian and bicycle trails totaling over 20 continuous miles.

Chuck Bennett

by Chuck Bennett
      Okay, itís not everyoneís cup of tea. Itís thirty to 40 hours a week on top of your regular job or subtracted from other activities. You also get the eternal scorn of a group of people in town who see you as the tool of another group of people in town and driven to your unspeakably bad decisions by the most venal motives.
      I canít wait. Really, I mean it.
      If you can deal with these issues Ė time and scorn, being Mayor of Salem, Oregon, is just about the best volunteer job you can find. And, you know what, the time is manageable and the scorn is far outweighed by the positive comments, reinforcements, smiles, thanks, and general goodwill of the people of Salem. They just seem relieved youíre doing it. And they tell you so.
      Iíve been a volunteer City Councilor from Central and West Salem for the past nine years. I canít begin to tell you how positive and rewarding an experience this has been. Working on issues from bridges to sidewalks, homelessness to parking, trees to dogs off leash, provides me with a focus on problems and opportunities that I can help my neighbors resolve. It is a great way to spend your free time.
      If I had any other skills, Iíd be one of those guys you call to help fix a broken pipe and Iíd know what to do Ė donít get any ideas, Iím not that guy. But tell me about a drug house in your neighborhood or ask me to lead the fight to get you a park and Iím your man. As Mayor, you get an even fuller plate. You are the chief spokesman for the community when the time comes to talk with a potential employer looking for a great place to expand or open a new business. You get to tell the story of Salem and describe the place youíve chosen to spend your life in the most glowing terms. And, let me tell you, itís a pretty sweet gig.
      I was sitting in front of the Archive last week having a cup of coffee with a major downtown employer. An old colleague of mine who lives in Eugene stopped to say hello and then launched into a reverie about our downtown.
      ďItís fantastic,Ē she said. ďItís what you hope a downtown will be and Eugeneís isnít.Ē She proceeded to tell us how lucky we are and how much she enjoys coming to Salem to shop and walk around ďa real downtown.Ē
      And, the qualities of our community donít stop there. As Iím out walking door-to-door asking folks for their vote for Mayor, I also meet our newest residents. Given the rap on Salem that it just isnít hip enough for millenials, Iíve been more than pleasantly surprised to meet the growing number of that generation that have moved to Salem particularly from the north because our housing is affordable. Recently, I was in the Fairmont Hill neighborhood around the Governorís mansion at Mahonia Hall. These are, by the way, some pretty nice digs in a very upscale neighborhood.
      The two young men I was with live in the Portland area and both were looking for houses up there. We noticed a couple of very nice homes for sale so they zillowed them and were shocked at the price tags. ďI canít touch a house like that in Portland. Iím looking at a place on the east side thatís a 2,000 square foot rancher that costs more than that place,Ē one of them said pointing to a very attractive two-story historic home that has been recently updated for sale.
      In fact, Salem is the home of affordable housing in the Willamette Valley and housing that is contained in a full service city. Each year, the city opens at least one new park. And at the end of this summer, we will have connected three of our largest parks on Minto Brown Island, Riverfront and Wallace Marine Park with two bridges dedicated to pedestrian and bicycle trails totaling over 20 continuous miles. Thereís nothing like it anywhere.
      Unemployment in Salem is below three percent and job opportunities continue to grow as our private and public sectors expand and work in partnership to meet the needs of our citizens.
      We share the homeless problems every community in American is facing and we are tackling it in a series of targeted moves to meet the needs of the poor, develop strategies to house and treat the mentally ill and address the challenges of drug and alcohol addiction. This is a work in progress but at least we are progessing in this area.
      One of the major jobs a Mayor faces from day one is leading the City Council. As a longtime President of the council I have done extensive work in this area. I understand clearly the needs of each part of the city as expressed through their councilor and their neighborhood association. In my ward downtown its sidewalks, the homeless and bike paths. Go into the West Salem hills and its traffic on Wallace Road, basic transportation and the so called ďthird bridge.Ē Out south its Kubler , flooding in Battle Creek and traffic. In the north and east itís a need for additional basic services like police and fire and additional parks and sidewalks.
      City wide, itís the future of transit, the quality of our schools, added library hours, taxes, fees and economic diversification. The list can include barking dogs, train horns, unmowed lawns, and marking policies. Questions like, how many more decades can we ask our police officers to work in an unsafe, cramped corner of City Hall trying to provide 21st Century public safety services. Or, is it safe to have two fire stations in growth areas of the city closed Ė remember, our fire services receive about 17,000 calls a year and only 400 are fires. The rest are for life saving medical assistance.
      Iím proud of the time Iíve spent as a volunteer at the city. Iíve been on the Library Board, the Cultural and Tourism Advisory Board, the Planning Commission, the Budget Committee, the Revenue Task Force and just a whole batch of other committees as a councilor. The experience has given a deep understanding of what the city has accomplished and more importantly what it can still do to improve the community.
      Thereís nothing simple about being Mayor either. Most candidates like to promise they will do all sorts of things Ė whatís telling about those promises is that most of them are well outside the role of the Mayor and would require giving up some other service to accomplish if you could get the council to go along with you. Nothings impossible but most of what I hear and read is improbable.



The Oregon Garden In Silverton
Summer Lineup Of Events Announced

The Oregon Garden In Silverton

The Oregon Garden, located at 879 W Main St. in the historic town of Silverton, offers more than 80 acres that showcase the natural wonders of the Pacific Northwest with more than 20 individual themed gardens and related attractions. Summer is a beautiful time to visit, and The Oregon Garden has a full lineup of summer events scheduled. A summary of event details are provided below; for full descriptions, visit http://www.oregongarden.org/events/or click on each individual link. The Oregon Garden can also be reached at 503-874-8100.
     

Event: 5th annual Brewerís Tasting Dinner presented by Venti's Cafe
Date/Time: June 16, 7 to 9pm at the Oregon Garden Resort (on the property of The Oregon Garden)
Admission: $50
Details: This event kicks off the Oregon Garden Brewfest with a six course dinner, with each course featuring a small-plate paired with a unique beer from one of six highlighted breweries. The event is attended by brewers participating in the Oregon Garden Brewfest; a limited number of tickets are sold to the general public.
      Info: http://www.oregongarden. org/events/ brewers-tasting-dinner/

Event: 12th annual Oregon Garden Brewfest
Date/Time: June 17 through 19 (Fatherís Day weekend). June 17: 3pm to 11pm (ages 21+); June 18: noon to 11pm (minors welcome until 5pm, after 5pm ages 21+); June 19: noon to 6pm (minors welcome)
Admission: $15 to $55
Details: This popular Willamette Valley festival features 120 handcrafted beers, ciders and mead from 60 different breweries from across the nation. New this year, the Oregon Garden Brewfest will take place in the forest, where the participating breweries will be set up in booths dotted throughout the woods underneath the warm glow of bistro lights. There will be a number of cozy fire pits and covered areas available for people to gather with family and friends. Guests are encouraged to take their beer and explore the 80-acres of botanical gardens, which will be in full bloom in June. There will also be live music on one stage under a tent in the forest, allowing guests to hear the music comfortably from a variety of locations. Info: http://www.oregongarden.org/ events/brewfest/


Event: The Oregon Garden July 3rd Festivities presented by Rothís Fresh Markets
Date/Time: July 3rd from 6pm to 11:30pm
Admission: Free for everyone, although a donation of $5 per family is suggested to help cover the cost.
Details: July 3rd at The Oregon Garden is also Silverton Day and The Oregon Gardenís 15th anniversary. The event features a free community celebration with live music, geocaching activities, and a spectacular fireworks show. Food and drink are available for purchase. Pets are not allowed for their own safety. Info: http://www.oregongarden.org/ events/july-3rd-fireworks/

Event: Movies in the Garden
Date/Time: Every Thursday evening from July 7 through August 25. Doors open at 7pm, movies start at dusk.
Admission: Adults $4, Teens 12-17 $3, Children 5-11 $2, Children 4 and under free, Season Pass $15. Well-behaved pets on a leash are welcome.
Details: Screening a cult classic every Thursday evening throughout the summer. The movies are shown on a big screen in the Garden Green Ė the heart of The Oregon Garden. Itís also a great opportunity to catch a sunset. The movie lineup includes Clueless (7/7), Snatch, (7/14) The Sandlot (7/21), Ferris Buellerís Day Off (7/28), a Jim Carey feature (8/4, to be voted on by Facebook followers), Bridesmaids (8/11), Space Jam (8/18), and Shrek (8/25). Attendees must show ID for R-rated movies, and under 18 will not be admitted without an adult. Beer and wine are available for purchase. Info: http://www.oregongarden.org/ events/movies-in-the-garden/

Event: Art in the Garden Opening Reception presented by Capitol Subaru
Date/Time July 15, 7pm to 10pm
Admission: $20 in advance, $25 at the door; ticket includes artist talks, live music, light appetizers and wine tasting in the Bosque.
Details: Art in the Garden is a summer addition to the Garden that features nine outdoor art installations by local artists. These pieces can be viewed anytime during regular Garden hours, July 15 through September 30, with paid Garden admission. At the opening reception, the featured artists will give talks about their installations and inspiration, while guests enjoy live music and wine tasting. Minors are allowed, and must also purchase a ticket. Well-behaved pets on a leash are also allowed. Info: http://www.oregongarden.org/ events/art-in-the-garden/

Event: Sunsets in the Garden presented by Columbia Bank
Date/Time Wednesday evenings from August 3 to September 7, 6pm to 9pm
Admission: Sunsets in the Garden is an extension of Garden hours, and regular Garden admission applies: Adults $12, Seniors (60+) $10, Students (12-17) $9, Children 5-11 $6 and Children 4 & under free.
Details: Sunsets in the Garden is a great way to enjoy a summer evening after-hours in the Garden with live music, beer and wine tasting, tram tours and sunset viewing. Well-behaved pets on a leash are welcome. Info: http://www.oregongarden.org/ events/sunsets-in-the-garden/